(click pic to enlarge) New American Airlines paint unveiled 1.17.13 (photo: American)
So here's the deal... you've got a huge fleet of airliners with a boatload of new ones on order, and you're trying hard to take an iconic airline boldly and effectively into the very uncertain future. You've got one big chance to to make a visual statement that reinvigorates both the employees and the customers, what do you do? This? Really? Hmm.
Following the very mushy footsteps of my beloved United Airlines, American bunts as far as I'm concerned on creating a new look for the airline. Especially since the base color for the airplanes is just bright white instead of a silvery hue like the illustrations suggest (see a real 737 in the new paint here) - and that new logo strays too far from the old, bold eagle in my mind.
So I'm voting a 'fail' in the poll below, but what do you think?
The new logo and paint for American Airlines... do you like? (illustrations: American)